Page count is only part of the work

Two five-page websites can involve very different projects. One may use supplied copy and an existing brand. Another may need new messaging, product photography, multiple languages, and a booking integration. Comparing only the page count misses most of those differences.

Describe the content and behaviour of each page. A service page and a configurable product page are not equivalent units of work.

Ask what happens around the design

A proposal should explain discovery, content responsibilities, design reviews, development, testing, and launch. It should also say whether existing URLs need redirects and whether the old site contains content worth keeping.

Ask about common changes before work begins. How many review rounds are included? What happens if a new decision-maker requests a different direction? An agreed approval process helps both sides keep the project moving.

Separate project fees from running costs

Hosting, domain registration, paid plugins, email, and external services can create ongoing charges. Ask which subscriptions belong to you and which fees are included in the proposal. For advertising work, distinguish management fees from the money paid to the advertising platform.

Orine Labs lists starting prices in USD: $1,500 for a landing page, $3,500 for a business site of up to five pages, and $6,500 for e-commerce. These are starting scopes. A final quote depends on the work agreed.

Compare the same release

Give each supplier the same brief and mark anything missing from a proposal. Compare what you receive at handover, including access, source files where agreed, content editing guidance, and support arrangements.

If the quote exceeds your budget, reduce the first release deliberately. Keep the pages and functions that support your main customer action. A smaller complete release is easier to assess than a broad list of features with unclear delivery.