Begin with information a customer can use
A buyer needs to understand your services, coverage, process, and evidence whether they arrive through a search result or an AI answer. Review those facts first. Conflicting service descriptions and outdated contact details create confusion in either route.
Write down the questions prospects ask before an enquiry. Use your actual conversations rather than inventing a long FAQ to fill space. Answer each question where it belongs on the site.
Avoid treating AI visibility as a separate website
Google says the established SEO practices still apply to its AI features and that there are no additional technical requirements specifically for inclusion. Pages must meet the relevant search eligibility requirements. There is no promise that an eligible page will be selected.
That makes basic access, understandable content, and useful pages a sensible starting point. It does not establish identical rules for every AI platform. Different systems can retrieve and present information differently.
Use a repeatable set of questions
Choose a small set of relevant customer questions and record the wording, platform, date, and what appeared. Check whether your business information is accurate when it is mentioned. Keep screenshots or notes so later comparisons have context.
Avoid drawing a broad conclusion from one answer. Answers can vary by query and session. A useful report should describe the sample and its limitations instead of presenting a single citation as permanent visibility.
Ask what the service will actually change
A practical proposal should name the pages to improve, business facts to clarify, technical checks, and reporting method. Ask for deliverables you can inspect. An acronym alone does not tell you what work is included.
Keep enquiries and business relevance in the discussion. Being mentioned for a question unrelated to your offer may have little value. Orine Labs reviews AI visibility alongside the content and technical foundations that help a customer understand the business.
Further reading: Google Search Central: AI features and your website.